Monthly Archives: June 2013

“C” is for Collaboration

Last night, as I was sitting on the couch with Charlotte, my two year old, watching one of her Sesame Street DVDs, Cookie Monster came on the screen. In this segment, the famous blue monster with an affinity for chocolate chip cookies sang a song titled “C is for cookie, that’s good enough for me.”  As this catchy little jingle stayed stuck in my brain for the next 24 hours, it got me thinking about my first day at Celanese, which I still remember quite vividly.  I arrived before the sun had risen that cool Dallas morning in March 2005, and as I came over the ramp onto 635, before exiting Luna Road, I saw the bright orange “C” illuminating the way to the opportunities that lie ahead. 

Little did I know, that “C” would come to stand for…

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Skateboarding, Ipads and Icecream – All In a Day’s Work!

What do skateboards, iPods and ice cream have in common?  You might think they are all part of a fun-filled summer day for your children.  Actually, they each played a role in our recent visit to M.C. Lively Elementary to teach Junior Achievement to a 4th grade class.

With the focus of our curriculum on entrepreneurism and successfully starting and running a business, what better way to demonstrate this concept to our class than through Tony Hawk, Steve Jobs, and Ben and Jerry’s.  And while the name Tony Hawk may not necessarily be on the tips of our tongues, those 4th graders could have taught an 8-hour class just on him!  For those of us who may not be as…

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The Celanese Foundation: How It Will Change the Face of Celanese

Celanese employees have a great spirit of volunteerism and community support. The annual Greater Dallas United Way fund raiser, Global Impact Week, and efforts in support of Habitat for Humanity, Make a Wish Foundation, and Junior Achievement to name a few are driven by employees in support of our community and those in need. Last year we estimate Celanese employees, suppliers and the corporation provided over $1.5 million dollars and 20,000 hours to community support around the world. We’re definitely making a difference and having a great time in the process.

But imagine for a moment if we can build an employee effort where our investments go directly to…

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Branding Gives a Voice to the New Nutrinova Innovation

A brand can do wonders for a product, company or service.  Whether we agree or not, a brand speaks loudly about us.  A strong brand can help us communicate to the world what our product or service is. A brand can create a personal connection that is individual and special. With the right brand voice and message it can help us stand out and ensure that we are recognized and remembered for the value we bring.  

We are in the process of creating a brand for the new innovations in our food ingredients business, Nutrinova.  We created a name early on and then realized that it did not fully represent how we wanted our customers and the industry to see us. It didn’t send the clear message that the industry can…

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