Monthly Archives: April 2014

The Corporate Vision In and Outside Your Box

The parroted corporate vision sounds exciting, but as an employee, how will it affect me? This is a common question heard at the water cooler in many companies.

A vision — defined with future-oriented strategy — is a picture of what an organization could and should be. It appears to be far away from what we do on daily basis, but what every employee does daily will help shape the company’s future and help realize this vision.

Vision is not just a “pie in the sky” idiom we hear so often, but it’s everyone’s responsibility to…

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A Little Creative Tension is Fun!

If you didn’t run away from the title, you’re probably still thinking, “Come on!  Really?” or something along those lines.  But, really, it is fun, and if you stay with me for a few more minutes, I’ll show you why.

“Creative tension” or “healthy tension” is the catch-phrase of the day.  It refers to the tension that forms as a result of different groups or people trying to achieve the best result while going about it in different, sometimes disagreeable, ways; and that can lead to tension or conflict, which ultimately results in a more creative solution.

I’m in the Global Sales organization for Celanese, and I can tell you that we have our fair share of…

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How can your social network help Celanese?

In today’s social media world of Facebook, Twitter and LinkedIn, the personal networks are vibrant for everyone; and this vibrant network, when used by our employees, can also be used to drive new growth avenues for Celanese. 

We are in the business of solving customer problems by driving “the chemistry inside innovation” at our customers.  We also serve every industry that one can imagine.  We are in paints, we are in housing, we are in cars, we are in medical equipment, and we are in human bodies.  This diversity of applications and uses of our products provides an avenue for…

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Putting a European face on the Celanese vision, mission and values

Some time ago, Celanese put its global vision, mission and values into an amazing, visually appealing original painting.  This was adapted in the different geographic regions of Asia and Europe. Shortly after the painting was formulated, our Celanese Asia colleagues also painted a beautiful picture reflecting the company’s global vision, combined with its Asian culture.

As employees in the European region were tasked with leading the effort of creating the visual representation of our vision, mission and values, we found it difficult to come up with…

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KeepSafe – the one stop terminology for all your safety needs

At Celanese we seek to operate responsibly to make a positive impact on our communities and the lives of those with whom we work. Singapore site employees challenge others to demonstrate the right behaviors to protect our personal safety both in the workplace and in our homes. Last year the site was recognized with the most creativity award. Watch the following video to go behind the scenes of their winning entry by the Keep Safe team. Please leave a comment to congratulate them…

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