The Corporate Vision In and Outside Your Box

The parroted corporate vision sounds exciting, but as an employee, how will it affect me? This is a common question heard at the water cooler in many companies.

A vision — defined with future-oriented strategy — is a picture of what an organization could and should be. It appears to be far away from what we do on daily basis, but what every employee does daily will help shape the company’s future and help realize this vision.

Vision is not just a “pie in the sky” idiom we hear so often, but it’s everyone’s responsibility to consider and act upon.

Every individual has their own role and responsibility in an organization. Interpretation and application of the vision in your role means you should think about the vision based on where you are and what you are doing right now.  This could be the best way to maximize the connection between organizational growth and personal development. By linking the vision to your current responsibility, you will be able to position yourself well in one organization with the right coordinates. This will help the organization be proactively flexible and prepared to meet future changes or trends with the foreseeable risks and opportunities. Just imagine how critical it is for a seaman to know what the new destination of the ship is; and accordingly, think how he should adjust in the new oceanic conditions.  

We need to apply the vision as it relates to our own role in the organization – this is a must, but it’s not all that we need to do.

Suppose you were an assembler on a production line. You are good at assembling a screw into the machine but know nothing about the finished goods, let alone its market?  To truly embrace the vision, you need to understand the vision in the context of the industry and/or the market perspectives. Meanwhile you need to understand what the vision means to the functions from upstream and downstream markets, since they are the neighbors around you.  By doing this, you can be strategic as well as tactical, and not just be “wrapped up” by your daily tasks. When a person sees an extensive landscape of “tomorrow” and the “surroundings,” she is able to perform better in her application of the vision.

Let me conclude by giving a powerful example of vision and the effort required to achieve one’s vision.  John F. Kennedy said this about space travel to the moon: “We choose to go to the moon in this decade and do the other things. Not because they are easy, but because they are hard.” Vision is indeed hard, but it is approachable. When it is well interpreted and applied by everyone, vision will not be vision only, but in the end it will be our collective achievement.

29 people like this post.

About the author


Frank Ling is the Asia Process Excellence Lead in Supply Chain Delivery at Celanese. In his spare time, he enjoys spending the time with his family.

There are 13 comments. Add yours.

  1. Mike Jackson says:

    Frank, this is an excellent blog. It very practically connects vision with what we do every day. Very powerful!

  2. Gretchen Rosswurm says:

    Hi Frank, thanks for the great discussion on making the vision real. While the vision is inspiring sometimes it’s difficult to directly tie our work to that big awesome idea. I’d love to hear from people who are making the connection in their every day work.

    • Frank Ling says:

      Thanks Gretchen for your comments and I totally agree. We need to think about the “tie” just because of its difficulty.

  3. Ricardo Alderete says:

    Thank you very much Frank, excellent comment. Is good to hear something like this is a powerful discussion.

  4. Holly Seese says:

    Really good blog. I can tell you put a lot of thought and passion into it. I’d love to hear how you are connecting with the vision. Maybe a blog – part 2!

    • Frank Ling says:

      Thank you very much Holly. The connection is a long journey for each one and let’s wait for more stories of how each flower can indicate the spring’s coming to us.

  5. Cindy Moseley says:

    Frank, this is a wonderful blog. Like Gretchen, I would love to hear more and would like to hear an example of someone truly living our vision and how it relates and follows through in both upstream and downstream markets to get an overview of the end result. Sometimes it is tough to see the forest for the trees, but once pointed out it is often amazing to see how the small branches or peices matter in the big picture of innovation and execution.

    • Frank Ling says:

      Cindy, I really like your comments! We should cherish those “small pieces” – brook is so small but when they converge, what we will see is the ocean!

  6. Sophie Yang says:

    Great blog. Another sayings: only with organization can the wisdom of the collective be given full play.

  7. Phil McDivitt says:

    Well said! Your blog reflects the importance of spending time to communicate clearly about how each role is critical to the overall successful achievement of our vision.

  8. Aaron Zhao says:

    It is not our abilities that show what we truly are, it is our choices. The aim is on the way to success, and we shall shoot it. So we need to work in one team, try the best to accomplish the vision.

Leave a Reply

Your email address will not be published. Required fields are marked *