Are you glocal? How we’re creating customer value

Celanese wrapped up an incredibly successful Chinaplas® (Asia’s biggest plastics trade fair) exhibition in Shanghai last month.  I won’t know the final count of visitors and meetings for a little while, but based on the latest information, there were more than 2,000 visitors to the booth, over 60 scheduled meetings and countless ‘on-the-spot’ information exchanges.  Our engineered materials, Clarifoil and EVA teams were certainly busy.  A common theme for the show was how Celanese is helping create customer value.

 

 

One of the most exciting announcements we had during the show was Celanese’s plan to begin compounding Fortron® polyphenylene sulfide (PPS) at our Nanjing plant.  We currently compound Hostaform® / Celcon® acetal copolymer (POM), Vectra® / Zenite® liquid crystal polymer (LCP)and Celanex® thermoplastic polyester (PBT)at the site, and we also manufacture GUR® ultra-high molecular weight polyethylene (UHMW-PE)and Factor® and Compel® LFRT.

Adding local compounding capability for the Asia region creates significant value for our customers here.  We increase responsiveness to their needs, shorten supply chains, reduce unnecessary logistics costs and help our customers win in the marketplace.  This is a great example of how Celanese can create value by continuing to enhance our ability to be ‘glocal.’

In engineered materials, our global capability is unsurpassed.  The breadth of our product and chemistry knowledge and global manufacturing footprint is significant.  By adding the local component of compounding, application development and technical service, we can create value for our customers in nearly every country in the world and help link their activities around the globe.

We also introduced Fortron® ICE polyphenylene sulfide (PPS).  This is a great new product from our research and development team that brings two very significant advantages to our customers.  The first advantage is that we can often significantly shorten the mold time required during production – by as much as 30 percent!  This increases our molder’s productivity, increases their capacity, optimizes their utilization of assets and ultimately lowers their production costs.  The second advantage is that manufacturers can choose to mold at much lower temperatures than competitive products.  This is great for the environment (lower energy usage required), great for production (easier and safer handling of part immediately after molding), great for molders (lower production costs) and great for Celanese.

I’m pleased with our team’s efforts at Chinaplas and how creating value for our customers, in a sustainable way, can help make Celanese the “first-choice chemistry solution source for our customers.”

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About the author


				Mark Oberle is senior vice president for Asia at Celanese. He’s also an avid runner and dad of two.				

There are 3 comments. Add yours.

  1. Lindomar Silva says:

    Great term and a Great article, “Glocal” it´s means that the organization combines global products with local actions, resulting in local innovations and capitalizes on the growth potential of key markets around the world.

  2. Erik Kushadiwijaya says:

    Exciting!! really appreciate it, hopefully celanese will build many “glocal” company in asia, especially to prepare the human resource and managerial. As I remember, celanese also have project in asia (southeast asia) with pertamina-Indonesia (ethanol plant) what about the recent news after the MoU? is it begin to build? many thanks

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