Do you know the Minions? These little yellow guys have been famous all over the globe thanks to the movie “Despicable Me.” Being awfully cute and terribly clumsy at the same time, especially Kevin, Bob and Stuart, have won the hearts of millions. Earlier this summer, the story of the Minions also made their way to Celanese. Even if it weren’t Kevin, Bob and Stuart ringing my phone, I wouldn’t have minded if they actually did.
On a Wednesday afternoon in July, I received a rather panicky phone call from a printing company based in Leeds, UK, enquiring if we supplied a clear red film, which could be used for a goggle application. Their previous supplier had let them down at the very last minute and they had just four days to create 14,000 pairs of goggles for the UK supermarket chain ASDA. I instantly remembered that in the past, our Clarifoil business in Spondon had previously supplied 3D red film to a company who created 3D glasses for a big fast food chain. To the luck of the printing company on the phone, we had a roll of 80µ polish 3D red film left in stock that would suit their needs!
The team over here was absolutely desperate to deliver the final product to ASDA on time (which meant two days in total) and we pulled out all the stops to ensure that the roll of film would be slit and ready on time to meet their demand. In the end, our film has been used for Minion goggles, which have been supplied to ASDA stores across the nation, in order for children to take part in an activity called “Find Minions through Time.”
On Saturday,August 8, in selected stores throughout the UK, the children went Minion mad and were given clue sheets and the special red Minion goggles to help them spot the mischievous Minions, hidden in red, reveal floor stickers located throughout the supermarket.
I was lucky enough to receive a pair of goggles myself and I will keep them here at Clarifoil for any future marketing activities. In addition, they are a good example of the quick turn-around and great team effort of Celanese at the Spondon site.