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Author: Maria Valehrach

Collaboration, Creating Customer Value

A Little Creative Tension Is Fun! 

If you didn’t run away from the title, you’re probably still thinking, “Come on!  Really?” or something along those lines.  But, really, it is fun, and if you stay with me for a few more minutes, I’ll show you why.

“Creative tension” or “healthy tension” is the catch-phrase of the day.  It refers to the tension that forms as a result of different groups or people trying to achieve the best result while going about it in different, sometimes disagreeable, ways; and that can lead to tension or conflict, which ultimately results in a more creative solution.

I’m in the Global Sales organization for Celanese, and I can tell you that we have our fair share of…