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Author: Mark Rohr

Collaboration

They Said It Couldn’t Be Done 

Two years ago this month, we launched the Celanese Blog (CE Blog). Some people were anxious about discussing issues openly and honestly. But I wanted to hear from you; and I wanted you to be heard.

Our first blog tackled controversy head on. Ryan Morrison wrote Is Losing My Office a Good Thing? sharing his thoughts about the transition we were making from offices to an open space environment at the headquarters in Dallas. This change wasn’t popular. Yet he embraced the topic and challenged the water cooler talk.

In A Call for More Women Leaders Lu Zhang encouraged women to take on…

Improving The World

The Celanese Foundation: How It Will Change The Face Of Celanese 

Celanese employees have a great spirit of volunteerism and community support. The annual Greater Dallas United Way fund raiser, Global Impact Week, and efforts in support of Habitat for Humanity, Make a Wish Foundation, and Junior Achievement to name a few are driven by employees in support of our community and those in need. Last year we estimate Celanese employees, suppliers and the corporation provided over $1.5 million dollars and 20,000 hours to community support around the world. We’re definitely making a difference and having a great time in the process.

But imagine for a moment if we can build an employee effort where our investments go directly to…

Creating Customer Value

A “Brand” New Day At Celanese 

We are transforming Celanese in big and small ways. In just a year’s time, we’ve made changes that allow us to naturally act as one team working toward the same goals with passion and purpose.

Here are just a few of the things we’ve accomplished:

  • Created and shared a common vision and mission, building to Vision 2016
  • Established global sales, technical and manufacturing organizations
  • Streamlined work processes
  • Communicated better
  • Reinforced the importance of employee development and social responsibility

And while we’re changing a lot, it’s important that we retain past strengths while embracing the challenges and opportunities of the future.

Recently we began looking at how we could make our brand…

Creating Customer Value

A Breath Of Innovation In The Energy Industry 

Democrats, Independents and Republicans alike support a bill being re-introduced in the House today. It’s the Domestic Alternative Fuels Act of 2013 that, once passed, will push America closer to energy independence.

This act modifies the outdated Renewable Fuel Program of the Clean Air Act to allow domestic alternative fuel, such as natural gas, to be used to satisfy a portion of the required applicable volume of renewable fuel. Passing it is Congress’ chance to fix the error they made in 2007 when they…

Creating Customer Value

China, Celanese And This Summer 

One of the ever-present views of the economic climate is the slowing of China’s economy and the impact it’s having on the world. Celanese has major investments in Asia and China which represents about 20% of our annual revenues. So it has been a priority of mine to get a firsthand look at what’s happening there, to hear from customers, suppliers and to spend time with our employees.

Having just returned from four weeks in Asia I want to share some highlights of this trip. But before I do, let’s start with…

Creating Customer Value

Innovation Tastes Sweet At Celanese 

Frankfurt – Last week I was in Europe visiting with employees and customers. I met many talented people and am learning more about Celanese’s innovation capabilities. I like what I see. The teams there are enthusiastically developing solutions for customers that address the needs of our society today and in the future.

Take beverages for example. In 2011, five out of the top ten carbonated soft drinks in the US had zero calories thanks to artificial sweeteners. These “light beverages” are gaining popularity because consumers these days want less

Creating Customer Value

Everyone’s Talking About Natural Gas 

Today I visited our manufacturing site in Clear Lake, Texas. This plant makes a variety of acetyl based chemicals, but it’s gaining recognition for being the home of the company’s latest innovation, TCX® ethanol technology.

The minute I walked in the door I noticed a positive buzz, in part, because employees are proud that TCX® ethanol technology was invented at Clear Lake by a local team of talented Celanese scientists…

Collaboration

Welcome To CE-Blog 

Good communications are vital to the success of any business. And today’s social media forums present remarkable opportunities to share information between people and groups. This blog is the start of what I believe will be a dynamic ongoing conversation between Celanese and the people and organizations we interact with. We want CE-Blog to be a place where the perspectives of our leaders, the talents of our employees, and eventually the voices of customers and suppliers, will be heard and seen. We look forward to engaging with you on relevant topics of the day and using this medium to its fullest capability including videos, infographics and more…