I recently attended a social media conference to learn new trends, to connect with communication peers and to leave inspired and refreshed. As a communicator, the emphasis on transparency and social storytelling affirmed Celanese’s communications strategy to have a consistent and authentic voice.
The CE-Blog came to my mind several times over the course of the conference, especially when one speaker shared how to unearth the spirit of a brand through storytelling. She was talking about how a brand’s mission is its story. The more she talked, I couldn’t help but think how great it has been for our company to have created a space to give our employees a voice to our customers, our communities, our teams. This blog has helped to pave the way for our company to build the culture we have today. It speaks to our company values and has been a place where we’ve tackled challenges and shared about the people and the causes we’re most passionate about.
On April 22, the world unites to celebrate the Earth. Earth Day started in 1970 as an initiative to create appreciation for the environment, support sustainability, maintain biodiversity and emphasize the environmental issues that concern us as humans. Now, more than 1 billion people participate in Earth Day activities each year, making it the largest civic observance in the world.
Increased demand for energy and sustainability have become key issues – or opportunities – due to the challenges and limitations we are dealing with. Following this approach and aligning to the Celanese values, Improving the World and Being Sustainable, the Celanese Global Energy Team is celebrating this day as a permanent and sustainable tradition.
I was ready for adventure when I joined Celanese, but I had no idea that shortly after joining my career would jump start with a trip to the other side of the world. It was the opportunity of a lifetime to be the project manager for the Celanese International Impact Program (CIIP) leading 2 volunteer teams to India in 2017.
During the past years Europe has been the desired destination of millions of refugees seeking safety and shelter. Not only for Germany this new situation means a big challenge for society. It is a huge responsibility to successfully integrate refugees with a permanent residence permit into our society, culture, language and work environment. That’s why in 2016 various employees from the Frankfurt and Sulzbach site founded the “Celanese refugee initiative Rhine-Main”. Under the umbrella of this initiative we took a step further and were very proud to have our first refugee intern, Mohamed Takika from Syria, working with us in the Celanese Commercial Center in Sulzbach, Germany, in January and February.
Through our efforts to reach our goal of 100,000 volunteer hours last year, we made some great memories along the way and had a huge impact in our communities around the world. We wanted to take a moment to highlight the top stories from some of our locations.
So, as we kick off 2017, let’s take a look back at the top 6 community impact stories of 2016.