Blog Archives: Celanese Innovation & Technology

K 2016: Anyone Could be the Next Big Customer for Celanese

Every three years the whole plastics industry meets in Düsseldorf, Germany for the world’s largest plastics tradeshow: the K. In 2016 more than 218,000 trade visitors from 108 countries came to the city on the Rhine. But what’s so fascinating about this fair?

Let me try to explain it from my viewpoint. For me, it was the second K attending for Celanese after 2013. But my very first experience with the K started in 2007, while I was a young man studying plastics engineering, and honestly, I didn’t know too much about the size and the power of the industry. Our professors just told us we definitely can’t miss that show, and so I took three of my fellow students and we went to Düsseldorf without knowing what to expect…

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Why Our Spondon Site Went Minion Mad

Do you know the Minions? These little yellow guys have been famous all over the globe thanks to the movie “Despicable Me.” Being awfully cute and terribly clumsy at the same time, especially Kevin, Bob and Stuart, have won the hearts of millions. Earlier this summer, the story of the Minions also made their way to Celanese. Even if it weren’t Kevin, Bob and Stuart ringing my phone, I wouldn’t have minded if they actually did.

On a Wednesday afternoon in July, I received a rather panicky phone call from a printing company based in Leeds, UK, enquiring if we supplied a clear red film, which could be used for a goggle application. Their previous supplier had let them down at the very last minute and they had just four days to create 14,000 pairs of goggles for the UK supermarket chain ASDA.

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How We’re Fueling Innovation around the World, Beginning in Detroit

At Celanese, we recently revved our engines and turned an exciting new corner in how we’re approaching trade shows. In January we debuted a new VIP Hospitality Suite at the North American International Auto Show in Detroit, where we engaged customers in new and compelling ways.

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Are you glocal? How we’re creating customer value

Celanese wrapped up an incredibly successful Chinaplas® (Asia’s biggest plastics trade fair) exhibition in Shanghai last month.  I won’t know the final count of visitors and meetings for a little while, but based on the latest information, there were more than 2,000 visitors to the booth, over 60 scheduled meetings and countless ‘on-the-spot’ information exchanges.  Our engineered materials, Clarifoil and EVA teams were certainly busy.  A common theme for the show was how Celanese is helping create customer value.

One of the most exciting announcements we had during the show was Celanese’s plan to begin…

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Celanese Sings the Praises of Qorus™ to the World

In my last blog, I shared what we learned about the importance of branding, even in a business-to-business environment, and discussed how we were developing a new brand for  our innovative new sweetener system.  But, I left the brand name secret.   Well, here it is: Qorus™ sweetener system.

Why Qorus?  As we developed this product, even we were surprised by the huge impact of allowing the right ingredients to work together versus the individual parts alone.  We had discovered a revolution in…

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