Blog Archives: Celanese Innovation & Technology

Branding Gives a Voice to the New Nutrinova Innovation

A brand can do wonders for a product, company or service.  Whether we agree or not, a brand speaks loudly about us.  A strong brand can help us communicate to the world what our product or service is. A brand can create a personal connection that is individual and special. With the right brand voice and message it can help us stand out and ensure that we are recognized and remembered for the value we bring.  

We are in the process of creating a brand for the new innovations in our food ingredients business, Nutrinova.  We created a name early on and then realized that it did not fully represent how we wanted our customers and the industry to see us. It didn’t send the clear message that the industry can…

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A breath of innovation in the energy industry

Democrats, Independents and Republicans alike support a bill being re-introduced in the House today. It’s the Domestic Alternative Fuels Act of 2013 that, once passed, will push America closer to energy independence.

This act modifies the outdated Renewable Fuel Program of the Clean Air Act to allow domestic alternative fuel, such as natural gas, to be used to satisfy a portion of the required applicable volume of renewable fuel. Passing it is Congress’ chance to fix the error they made in 2007 when they…

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Improve Impact Performance of Thermoplastic Composites in Auto Applications with Glass Tape

Most auto makers feel the strong pressures to reduce carbon emissions and improve fuel economy for passenger vehicles and commercial trucks throughout the world.  The interest and use of composites by transportation OEMs is growing. As a result, composite material suppliers are working hard to improve thermo-mechanical performance, increase processing speeds, reduce part mass and costs and enhance surface aesthetics with fewer post-mold operations.  Generally, they want to make it easier to position composites against high-strength steel and aluminum. 

Last year, a study conducted by European and American organizations looked at…

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