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Collaboration

Is Losing My Office A Good Thing? 

It is said that one of the greatest agents of innovation is chaotic change. Celanese is full of change these days. We have a new CEO, a new fuels business segment, and new innovative opportunities across all of our businesses. But the biggest driver of innovation, at least for those of us in Dallas, may be the renewed layout of our new headquarters building…

Collaboration

The Accidental Lobbyist 

As a kid, I was a huge fan of cartoons. To this day, one of my favorites is “School House Rock.” In fact, like many of my generation, I learned most of what I know today about the US government from the song “I’m Just a Bill.” As Celanese launched TCX®, our new technology to make ethanol from natural gas and other hydrocarbons, I have been fortunate to work with members of Congress to explore opportunities to apply this groundbreaking technology in the US…

Creating Customer Value

Abundant, Affordable Domestic Alternative Fuel to US Consumers? Yes, A Solution Exists Today 

When Celanese introduced its innovative hydrocarbon-to-ethanol technology in November 2010, it was clear that the most attractive fuel markets for TCX® would be those with (1) abundant domestic resources, (2) a desire to reduce their dependence on imported oil and (3) government policies that do not favor one technology over another. It also was clear that the United States is the world””s single largest market for fuel, and the first two of these three criteria applied. The last one is a bit trickier…

Creating Customer Value

CERAWeek 2012: An Insider’s View Of The World’s Biggest Energy Conference 

After participating in the world’s biggest and most prestigious energy conference as a Partner Sponsor, it was easy to see why CERAWeek 2012 in Houston, Texas, was the perfect venue for getting the message out about Celanese TCX® Technology. The conference was a major step forward for Celanese and our TCX® Technology as we joined energy industry executives and government leaders from around the world; and once the week began, we knew we were right in the middle of a major movement in the energy industry…