Over the last several years, we have stepped up our communication game at Celanese. Our focus is stronger than ever on the fundamentals of good communication: timely, relevant and candid. But we’ve also added lively, creative and fun. We continue to strive for less corporate speak and more plain speak.

Just last week we wrapped up our annual global leadership meeting with senior managers from all of our operating regions. This year’s theme was Grow Together. The meeting content was about the company’s strategic path over the next several years. Attendees spent the week digging deep into the need for change and their role in leading it over the next 12-18 months.






With past events, we usually produce a summary video to share with employees about a week after the event is over. Given the importance of sharing our strategy and our strong commitment to more open communication, we decided to redefine how we managed communications from the meeting. This year our approach was to make the coverage as “real time” as possible, presenting updates from the meeting quickly and creatively. Planning started several months before the event by building detailed work flows, shot lists, interview questions and more. To bring a broader perspective to our coverage, we invited our European colleague, Lisa Moessing, to join us before the meeting to help finalize plans and be one of our on-camera interviewers.

Last week, the team worked around the clock to take pictures, write, edit, and create quick, informative videos. We had to work fast and seamlessly. While behind-the-scenes efforts were invisible to our audience, there were many late nights and stressful moments to make our “real time” vision come true.

Over the coming weeks, senior leaders will be visiting our sites and meeting with employees to share more about our strategy and 2015 plans. This is another step in the communication process designed to help us change and grow together.

We will continue to go all out to bring relevant and clear information in a timely fashion to our employees. We consider good communication a competitive advantage and will do our best for our employees and the corporation.

Hats off to our Grow Together 2015 video and online crew:

  • Margie Dolch – editor, writer and all-around get-it-done expert
  • Caitlin McCoy – video host and communication specialist extraordinaire
  • Lisa Moessing – video host and cosmopolitan, bi-lingual communicator
  • Tony Nachampasack – behind-the-cameraman and everywhere-at-once guy
  • Jackie Terry – in charge and at-large, internal communications manager