This is always a busy time for marketing professionals because there are many trade shows. As marketing communications manager for Celanese Emulsion Polymers, part of my job is the organization and oversight of our trade shows.   I was in India, Russia, Germany and Las Vegas – all within four weeks this year.  And, I loved it all. Well, maybe not that cancelled flight out of Delhi at 3:30 AM, but I digress.  

Trade shows are critical activities in our integrated marketing communication strategy to build awareness of our company, bolster our brand initiatives and communicate our…