Brazil: The Rising Star Of South America
I recently returned from Brazil where I was sharing Celanese’s Vision 2016 business strategy with my Celanese colleagues, and I felt compelled to share my experiences about my visit to our facilities there. I have a deep fondness for Brazil. It may be because I lived there in the late 1990s for three years, or more than likely, because my wife is Brazilian. Through her and her family, I have come to know the people and culture of Brazil and am always happy to have a chance to visit and spend time with our Brazilian employees.
Brazil is a country with great business potential and is bursting with pride these days as it plans for the 2014 World Cup and 2016 Summer Olympics. These events, combined with significant finds of oil and natural gas, as well as being one of the leading emerging global economies, translates into…