Do you know the Minions? These little yellow guys have been famous all over the globe thanks to the movie “Despicable Me.” Being awfully cute and terribly clumsy at the same time, especially Kevin, Bob and Stuart, have won the hearts of millions. Earlier this summer, the story of the Minions also made their way to Celanese. Even if it weren’t Kevin, Bob and Stuart ringing my phone, I wouldn’t have minded if they actually did.

On a Wednesday afternoon in July, I received a rather panicky phone call from a printing company based in Leeds, UK, enquiring if we supplied a clear red film, which could be used for a goggle application. Their previous supplier had let them down at the very last minute and they had just four days to create 14,000 pairs of goggles for the UK supermarket chain ASDA.