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Employee Growth

Leaders Communicate, And Communicators Lead 

This week SmartBrief published a guest blog post about leadership and communication by Gretchen Rosswurm, Celanese’s vice president of communications and corporate social responsibility.

The full post is re-published here for the convenience of Celanese’s audience:

I’m lucky. Having been with a number of Fortune 500 companies, I’ve worked with some incredible leaders. They may not be names you know, but these are a special few who lead and communicate so well they bring people together to achieve amazing things.

From CEOs to supervisors and everything in between, these leaders have a few common communication habits that any of us can take to persuade, inform and encourage teams to be more successful. I’d like to share them with you…

Creating Customer Value

Perception Can Be The Elegant Missing Key 

I have for a while now successfully replaced TV watching with watching TED videos. It makes me feel virtuous, although I do spend equal amounts of time on the couch — and by extension — not exercising.

Recently, one particular stream of thought spread across a few videos resonated with me strongly. It is this notion that often times what you should be solving for is the perceived problem and not necessarily the “described” problem. Let me give you a few examples (courtesy of TED and my own experiences).

Example: Six million pounds were spent on Eurostar to reduce the transit time between London and Paris by 40 minutes. For 0.01% of the money they could have instead put Wi-Fi on the train making…

Collaboration

Ask Yourself Three Questions When Managing Processes For Productivity And Efficiency 

To effectively and efficiently manage a process, one needs “end to end visibility”.  Too many times, we “compartmentalize” ourselves, do our own little piece, and toss it over the wall to the next person, without seeing the full process or understanding the objective.

I once lead restructuring in one of Celanese’s largest manufacturing facilities. It involved five individuals, three from the same department that had no idea what the other was doing.  Each week, one individual collected quarters…

Creating Customer Value

Busy And Loving It 

This is always a busy time for marketing professionals because there are many trade shows. As marketing communications manager for Celanese Emulsion Polymers, part of my job is the organization and oversight of our trade shows.   I was in India, Russia, Germany and Las Vegas – all within four weeks this year.  And, I loved it all. Well, maybe not that cancelled flight out of Delhi at 3:30 AM, but I digress.  

Trade shows are critical activities in our integrated marketing communication strategy to build awareness of our company, bolster our brand initiatives and communicate our…

Improving The World

My 3rd Grade JA Nerves Turned To JA Joy 

I usually get a bit nervous right before a big presentation at work.  Little did I know I would have the same nervous feeling getting up in front of an elementary school class!  For business presentations, you get ready for it by reviewing your materials and preparing answers to questions that you know will probably be asked.  However, it is much different preparing for an audience of 3rd graders… anything could happen!

Volunteering for Junior Achievement (JA) really challenged me to step out of my comfort zone.  Are they listening?  Will they understand me?  Will I make a positive impact in their lives?  These were thoughts that went through my head when I entered the classroom.  All eyes were on me.  I took a deep breath and said…

Collaboration

Vive La Difference! 

During a recent trip to a Celanese European-sites workshop in Sulzbach, Germany, I had time to reflect on the good fortune I’ve had to visit many sites and enjoy the cultural differences that only a truly global organization like Celanese offers.

Aside from the more popularly accepted and incontestable distinctions (milling in my head whilst sitting in the workshop classroom): the Germans make great cars, the Dutch and the Belgians are incredible linguists, the French and the Spanish are culinary connoisseurs, and all Englishmen wear bowler hats…

Creating Customer Value

Innovation Tastes Sweet At Celanese 

Frankfurt – Last week I was in Europe visiting with employees and customers. I met many talented people and am learning more about Celanese’s innovation capabilities. I like what I see. The teams there are enthusiastically developing solutions for customers that address the needs of our society today and in the future.

Take beverages for example. In 2011, five out of the top ten carbonated soft drinks in the US had zero calories thanks to artificial sweeteners. These “light beverages” are gaining popularity because consumers these days want less

Creating Customer Value

Competitive Dynamics Require More From Us In Singapore 

Recently I was in Asia visiting key government officials in China and Indonesia with our Advanced Fuel Technologies (AFT) team.  At the end of the trip, I stopped by our Singapore Acetyl facility on Jurong Island.  The plant has been in the spotlight recently.  Industry conditions and a challenging feedstock position have necessitated the temporary idling of the acetic acid unit.  My objectives in visiting the site were focused on our people. 

Historically Singapore served as our initial gateway to the East.  We launched production in 1997 with vinyl acetate monomer (VAM) and now also produce acetic acid, ethyl acetate and butyl acetate.  The plant has a rich history of process and safety excellence and has been a cornerstone of the…

Creating Customer Value

Trying To “Keep It Simple” (KISS) 

In my 20-year career since leaving undergraduate engineering school, I have run into various forms of the KISS principle many times.  Whether in product design, communications or organizations, the KISS principle states that most things work best if they are kept simple.  Therefore, simplicity should be a key goal of almost any activity.

In Celanese’s EVA Performance Polymers business, trying to make things simpler has been a key driver of nearly everything we do.  When emerging from the tough economic conditions experienced in 2008 and 2009, we had…

Employee Growth, Shareholder Value

The Job Offer I’ve Been Waiting For: CEO for the Day 

In all honesty, what first attracted me to the “job offer” was a chance to do a good deed, to learn a bit about finance, and the wonderful promise of a trip to the Big Apple. Little did I realize how rich of a learning experience I would be receiving. Fortunately   I was able to place the winning bid in the silent auction benefiting the Dallas United Way and was in for the greatest and easiest promotion of my life, albeit shortlived.

 This year’s CEO for a Day was a trip to New York City to attend the Barclay’s ROC Star conference on May 3 with Mark Rohr,Celanese’s chairman and chief executive officer. The conference is attended by investors from…

Shareholder Value

Investor Relations By The Numbers 

Recently we visited with Wall Street investors.  Mark Rohr, the new chairman and chief executive officer of Celanese, has a tremendous reputation on Wall Street and investors wanted to hear first-hand his vision for our company. 

In forty-eight hours, the Celanese team attended investor meetings in Boston and New York. These meetings are a gauntlet of physical and mental endurance with long days followed by dinner meetings fielding probing questions from investors and sell side analysts. 

And with a new CEO, demand was overwhelmingly high when we hit the road…

Employee Growth

Celanese Leadership Program – The Summer Job Of A Lifetime 

In a few short weeks, eleven summer interns and five full-time associates of the Celanese Leadership Program (CELP) will make their way to Dallas.  They will come from Austin, Ann Arbor, Salt Lake City and Charlottesville.  They are chemical engineers, CPAs, mechanical engineers and econ majors.  They will hold passports from China, countries in Africa, India, the US and more.  They want to be general managers, CEOs or CFOs.  They are incredibly diverse.  But they share a common objective:  they all want to develop their skills and talents to accelerate their careers with the types of opportunities that Celanese can provide. 

With Michael Stubblefield, the general manager of our Ticona business, I have the pleasure to serve as the executive sponsor the the Celanese Leadership Program.  Our objective is simple: …

Employee Growth

Employee Opportunity And Development In Celanese 

As an HR professional, people often ask me: “How can I develop my career at Celanese? What are the traits the company truly likes? “

Through my job, I have had the opportunity to discuss this idea of talent with senior leaders. I’d like to share some of their unique insights on talent and what makes a successful manager.   

First, what’s the most impressive trait an employee has? I had that conversation with a senior executive once. Here is what he said. “We have many employees who graduated from reputable universities with good professional knowledge. Their second language English is better than mine. All these are good.  But what I really like is their passion on the job. I don’t care what…

Guest Bloggers, Improving The World

Our Students Are Going To Shine 


Since August, Garland Independent School District and North Garland High School have launched an engineering program called Project Lead the Way (PLTW). PLTW is the leading non-profit provider of rigorous and innovative Science, Technology, Engineering, and Math (STEM) education used in middle and high schools across the U.S. With this program our students are engaged in hands on, project based learning that will prepare them for a possible career in the engineering field.

We have been fortunate to work with Celanese; without their sponsorship and guidance, it wouldn’t be where it is today. With Celanese’s help, I received training at the University of Texas, Tyler, to prepare me to teach the Project Lead the Way curriculum which is standard in every state. We also have been able to supply all of our students with their own engineering ‘kits’ and purchased other supplies required by Project Lead the Way.

Creating Customer Value

The Future Is Even More Exciting 

Over the past month, I have had the honor of representing the innovative work of Celanese’s employees. By now, you should have heard about our success at CERA, the Forbes magazine article highlighting TCX® Technology and the recent live broadcast on Fox Business News. Please take a moment to view these links at the end of this blog.

In all these instances, I have been privileged to share the success of TCX® Technology development. Not only was this an honor – but it was an adventure.

Although as CFO I frequently get the opportunity to present to investors and other key stakeholders, I have never been a part of the broader media world as I have been in the last month. Like many, I don’t necessarily like to see myself on video or in pictures – but I am so proud to represent Celanese I couldn’t help but blog about it…